Startup mentorship & fundraising support

Build a stronger business.
Prepare to raise capital.

Founding Blue helps entrepreneurs sharpen their ideas, build viable businesses, and approach investors with clarity and confidence. Tell a clearer story, strengthen the business behind it, and get support for the decisions ahead.

Ways to work together

All prices are in USD. Checkout and billing are handled by Boatwork / Yacht Supply, LLC. The monthly retainer is recurring and renews each month.

01 Tier 1

Pitch Deck & Investor Narrative Sprint

$1,500 one-time

Make your business clear, compelling, and ready for investor conversations. Preparing for Ocean Exchange? Get feedback on your application and pitch as part of this sprint.

  • Slide-by-slide deck review and narrative overhaul
  • Ocean Exchange application review and pitch feedback
  • Business model and pricing sanity check
  • 60-minute recorded mock investor Q&A
  • Annotated deck with specific edits within 48 hours
Book the pitch sprint

02 Tier 2

Startup Strategy & Capital Readiness Sprint

$3,000 one-time

Sharpen what you’re building, who it serves, and how you’ll turn it into a fundable business. A focused working engagement for founders who need clarity on the business behind the pitch.

  • Founder strategy workshop: Work through your target customer, the problem you solve, and why customers would choose your solution.
  • Value proposition and positioning: Refine your core offer, differentiation, and the language you use to explain the business.
  • Business model and go-to-market review: Pressure-test pricing, revenue assumptions, customer acquisition, and early growth priorities.
  • Capital readiness assessment: Clarify funding needs, use of funds, and the evidence and milestones needed to support a credible raise.
  • Written 90-day action plan and follow-up session: Leave with prioritized next steps, customer validation activities, and business-building milestones.

One strategy workshop, a written assessment and action plan, and one follow-up working session.

Book the strategy sprint

03 Tier 3

Ongoing Founder Advisory

$2,500/month recurring monthly

A consistent sounding board as you build, grow, and raise capital.

  • Bi-weekly 45-minute founder strategy calls
  • Async Slack/email access for business decisions and feedback
  • Fundraising strategy, investor outreach planning, and pitch feedback
  • Partnership and commercial proposal reviews
  • Ongoing accountability against business and fundraising priorities
Start monthly advisory

Checking availability…

How it works

  1. 1

    Choose a package and pay

    Pick the package that fits and pay securely with Stripe.

  2. 2

    Meet Jacob by email

    Once your payment is confirmed, we’ll send a welcome email to you with Jacob Ruytenbeek copied, including the package you purchased.

  3. 3

    Find a time together

    Reply all with a few times that work for you and your time zone. Jacob will coordinate with you directly and send the meeting details.

Questions before you book?

Email jacobruytenbeek@boatwork.co and we will point you at the right package.